Online Marketing 2019

Self promotions

Every one of you is involved with some form of self-promotion or another.  When it happens naturally you leave a conversation feeling that you were charming or charismatic.  If it happens at a dance club, you leave feeling like you had fun and you noticed that multiple people found you attractive.

When it happens on a blog: well, sometimes it means you get a lot of feedback, even likes.

If you sell merchandise, it often means that people buy whatever you are selling…

Except when it doesn’t

And that’s where we meet The_Grinch.   Because of that, if that’s the disappointment that one experiences, then one has to think…Hm, there must be something more to this.

My Reading List

The reality is that for me personally, having to learn all of the other parts of the job of being a professional writer aside from the writing and editing part, has been a challenge over the many years that I have worked at it here and there.  This is also true of the marketing part.

Now and then, I actually bother to read about it.  It is a bit sad, in the sense that I had hoped, like so many others to just trust that if I do what I love, the money will naturally follow.

Except when it doesn’t.

When I first learned that I was supposed to also be a marketing expert because of being an author, I felt as if someone had told a tortoise it was time to learn to drive or become a member of those people in the military who jump from aircraft wearing parachutes.  I mean I felt that much weirder than I would have if I had felt they had asked me to just learn to drive myself, human woman without handicap; I mean I can do that.  I could even learn calculus, but this – strange feeling.  My weird feeling got absolutely no better, when people seemed to be indifferent to, or to find it amusing if I just earned NO MONEY from sales of my novels and that they would enjoy being one of a few people to buy a copy to do me a favor, “Poor thing, isn’t that adorable; she tried to do that to earn money.  Needs a job, then, eh? Heh, heh.”

Gorilla Marketing

That’s a phrase I thought of.  I have poked around and tried to check out what happens in the lives of people who really sell loads of copies of their books.

Most of them spend vast quantities of time promoting their work online, offline or both.

PsychoBunnyBoozePhilosophyW

I watched some stuff.  I’ve tried to learn the difference between regular marketing, guerilla marketing, and gorilla marketing.  Regular marketing involves spending a lot of both time and money getting people to notice your product or service, even my novels and booklet and the one item: a bundle of short fiction stories only available to Kindle owners.  Guerilla marketing is the same effort, done on a shoe string budget or just assuming that neither you, your parents or your husband/wife have the odd $300K to give you to put into your first round of advertising, let alone the minimal $24K/year that a small time person might do.

If you’re ready to upchuck just from the amounts of money mentioned there, when you think about how to earn money selling, then you pretty much understand what happened to me.

Gorilla marketing is also 100% legit but more closely resembles what has happened when Tai Lopez spent $10 to $100 Million to advertise on YouTube or something “regular” like how everyone and their siblings has seen a photograph of Michelle Obama and her new book during this past year.  Being small time, I get confused about whether hers is just regular marketing or gorilla marketing.

Another example of gorilla marketing that we see every day, is when one goes into a chain store and finds that several brand-items have been replaced by This Store Brand Product X,Y&Z now.  I guess so, then.  Jees.

Due to all that

I hope that you real people out there can accept or even forgive me, if you feel its warranted, for feeling like I have to learn something about sales and marketing to get people to pay me for my books…..even though I would prefer to just not even worry about the money knowing that it will show up because I am trying to share some of my best with the world.

Making me financially dependent upon relatives, government agencies in my own view doesn’t count as “the money will follow”.

Gripes?

No offense, but I do take offense if its other people who just have similar problems and want me to to.

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Indianapolis?

Despite the date on this post, it is now May 23, 2019.  I had believed that I would be back to living there in Indianapolis by now, multiple times over.  However, I am still not.  At this point, I am 2 years into having been living around my home town, mostly due to having come into a job, and some due to the relative ease of visiting in person with my parents.  In truth, there was also something to do with a romance about which I am not comfortable to disclose much information except that that also contributed in both good and bad ways, to why I have not made it back to living in Indianapolis.

Whys

The answer to the question of why I chose the particular photograph above is that it was the easiest one I found that shows an image of Indy closer to the ground.  I have walked right around there many times, but sadly, not recently.

Fortunately, I wasn’t ever reduced to pan handling down there.  Such a comment is supposed to be hilariously funny as I’ve never suffered such hardships, but instead it’s a little creepy.  Sometimes I give to beggars when I feel like I have enough to share.  Sometimes I say no because they wouldn’t help me and may not understand how truly delicate and fragile my own finances really are.  Sometimes I give to them because I feel I had better given how well I know how frightening it is to hardly have any money….and some days I just don’t because I don’t want to.

Often, when I do give to pan handlers, it isn’t much but I notice that it normally assuages my guilt, or appeases my conscience.  I tell them, the same as I am telling you: I’m a sometimes giver.  Sometimes I will and sometimes I won’t.

Like most of you, I don’t like being harassed by pan handlers.  It’s offensive.

Also like most of you, I realize that there are only so many times a beggar can ask for a spare coin downtown and turn cynical or just believing that everyone is a total liar because of the # of times people said, “Sorry, I don’t have any money,” and then go and spend some money, having lied to a beggar.

The beggar has observed them going into a shop, making a purchase and then carrying on about their day.

Well, truth be told, I sort of don’t blame people who resort to lying as a means of trying to say no, but an honest no that holds up is normally much better.

Anyway,

Well, now that’s we’ve made it passed the beggars into a nice shop, the situation is looking a bit brighter.

Flaunting Moral Success

Now, I would like to reveal a height of my spiritual achievement in daily life with respect to helping those even less fortunate than myself.  One day, when I was financially poor but not destitute, I went into Bremen, the one in Germany not the one in Georgia, USA.

Well, in an act of spiritually God motivated compassion, I went and actually bought a couple of beggars NEW ITEMS AND THEN GAVE THEM TO THE BEGGARS.

WOW, huh.

I’ve only done that like once and probably spent less than $30 the one time I did do it and it still left me feeling like Jesus himself had pulled out a chair at the dinner table and invited my greatness to come sit beside Him because I’m such a “good girl”.  🙂

Back to Indianapolis

Some of you know that Indianapolis is a very mild mannered small big-city.  Sadly, the heyday of Indianapolis, Indiana sporting the nation’s best public transit system is long gone.  Still, there are some decent busses there.

The cost of living is pretty low and the economy there is pretty good.  The climate is relatively mild, I mean compared to either the cold of Syracuse, NY winters let alone Canada and Russia.  The summers are also very mild compared to say Arizona and New Mexico or the Middle East (sic, where Jesus actually lived during the first 32 years of his life).  It does get warm enough to go in shorts and get a nice tan, and even hot enough to fry an egg on the hood of a car and swimming at the beach is great….but most people don’t disintegrate from the heat as I tend to believe is what would happen to me in July in Nevada or Utah.

Plug

Some of you know that my novel The Double Life of Tutweiler Buckhead was even originally titled An Adventure in Indianapolis because that’s where it’s set.  You can buy your own copy right here.  Just click on the link The Double Life of Tutweiler Buckhead

Writer’s Advice

This morning I read a little bit more of How to Market a Book and Authorpreneur in the hopes of learning how to improve my ‘functionality’ as a professional writer.  Both the authors of those are younger than I am, started writing much more recently, and have already earned more money doing it than I have.

My only salient piece of writer’s advice about which I am confident knowing that, is that novel of mine mentioned above, which is even good and has decent cover art, was set in Indianapolis based on the dictum “write what you know” so I set the novel in the city I was living in at the time and that I had been living in for 6 consecutive years when I began to write the book.

The other main point that I got was that I am now supposed to spend however much time creating landing pages and how important and good it is that I blog.

Request

I request your forgiveness, if you feel I need it, because I have really just whipped this post out, off the cuff, so to speak, as if this were casual conversation.  If it isn’t good, then I apologize to you when really, you deserve better.

Angie’s Diary 2019

Angie’s Diary

Angie’s Diary is a great online magazine.  I was relatively highly involved with it for months a few years ago and am considering trying to contribute to it again.

If any of you ever interact with Angie’s online presence: she’s great!  It was like coming across a friendly person of the same gender rather than being snubbed or getting the proverbial cold shoulder.

Book reviews and timely articles covering so many topics, and even some advertising are all available.

I recommend her site.

Miriam